CREATIVE DIRECTOR | AI DIGITAL ADVERTISING CREATIVE LEAD | UI |  UX VISUAL DESIGNER

Hi,

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I’m a multidisciplinary designer and creative strategist specializing in visual design, UI/UX, and emerging technologies like generative AI. I create compelling, user-centered experiences through a strategic, detail-driven approach that bridges creativity and innovation. My background spans a wide range of industries, including advertising, healthcare, technology, interior design, real estate, pet care, luxury, wellness, and e-commerce.

 

My work includes user experience design and research, advertising campaigns, photography, illustration, editorial writing, and project management. I’ve collaborated with leading brands at both national and international levels, bringing a versatile perspective and a deep understanding of diverse audiences to every project.

 

Previously serving as an Advertising Creative Prompt Engineer and Human Behavior AI Video Analyst at Meta, I specialized in user research, usability testing, and creative quality analysis in advertising and design.

 

As Digital Advertising Creative Lead at Lamark Media, I leveraged generative AI to produce social marketing campaigns for national brands, innovative emails, videos, presentations, storyboards and new marketing strategies using generative AI in creating impactful advertising materials and cohesive brand solutions.

 

I value close collaboration with clients and take pride in transforming ideas into visually compelling designs that communicate clearly and leave a lasting impact.

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My personal artwork explores themes of wellness, personal empowerment, and nature, reflecting my commitment to meaningful storytelling across mediums.

 

Outside of work, I’m passionate about animal and environmental conservation, travel, lifelong learning, and mindfulness. Across every project, my goal is to
elevate beauty, inspire curiosity, and tell a compelling visual story.

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Thank you,
Caroline Marie​​​​​​​​

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