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LEO BURNETT BUSINESS ANALYSIS

This is a Strategic Business Analysis Design Manual for the Leo Burnett Company. I researched the company and wrote the strategic analysis of where the company is and where it is going in the future based on what information I found. I also designed the layout and created illustrations, charts, and financial reports with Microsoft Excel. I researched the business model, company structure, organizational chart, mission, vision, values, design thinking, external analysis, and the executive management  for the company including financial reports of their parent company the Publicis Group.

Editorial Design, Illustration, Infographics, Charts, Adobe Creative Suite (Indesign, Illustrator, Photoshop), Microsoft Excel

Savannah College of Art and Design

Creative Business Leadership

Master of Arts Graduate Program

Fall 2020